Founded in Sweden in 2005, Klarna’s mission is to "revolutionise payments" by making online shopping simple, secure and safe meaning that payments can be settled immediately, up to 30 days upon receipt of the order or even by instalments. The quickly growing company is a licensed bank based in Stockholm which has become one of Europe’s leading payment providers. Enjoying a 10% e-commerce market share in Northern Europe, Klarna cooperates with over 200’000 merchants, counts 85 million end customers and currently employs more than 3’000 people in 17 countries. Looking into continuous expansion, the fintech start-up purchased Sofort GmbH in 2014, followed by BillPay GmbH in 2017 and Nuji in 2020. Amongst others, VISA, Sequoia Capital and Bestseller Group are investing in the company.